The narration of the cosmos Essay Example for Free

The narration of the cosmos Essay The happy days take off when the author was hardly three years old. At the age of sixty, as a news columnist, the nostalgic days show his own style of emotional impact. His narration of the cosmos as a child sitting in mother’s lap makes the reader younger by years. His vivid memories travel freely and end up just before his teenage. The way his youthful eyes captured all incidents dating back to his third birthday leave us spell bound. His schooldays of learning give an insight of the rural delights of summer homes even though old and ruined, appear elegant through his eyes. His grandfather’s death gave him joy to stay away from school. His fascination for police officers, food, literature and athletics sounds interesting. Many references to political exposition of his era appeared in contrast to the modernity. Throughout the memoirs, the author has described the actual growth of Baltimore and especially how the mobs of civil commotion were treated as superior professionals. His arguments with the acquaintance of his father, a French businessman is worth reading with a touch of practical jokes and imaginative comedy tones. His depiction of his Aunt Sophie and her attire would project a lavish ancient fabric to be visualized. His lavish languishing through the pages of first steps in divinity, record of an athlete, career of philosopher, has stamped his boldness. His good vernacular no doubt made him a reputed columnist later in his career. All through the pages of his book, his voice remains a chronicle of his childhood days and proves to be a readers’ delight and especially for those who travel down memory lane. References H. L. Mencken, Happy Days: Menckens Autobiography: 1880-1892, John Hopkins University Press, 2006

The West in Film Essay -- Movies Native Americans Papers

The depiction of minorities, specifically women and Native Americans, in Western film has changed drastically from the early 1930's to the late 1980's. These changes represent the changing views of American society in general throughout the 20th century. In the early part of the century, women and Native Americans were depicted as a burden. Women were viewed as a form of property, helpless and needing support. These minorities were obstacles in the quest for manifest destiny by the United States. Western films during the early 20th century represent the ignorance of American culture towards minorities. As time progressed, society began to develop compassion for Native Americans and men began to see women as equals. The movie industry perpetuated the views of society throughout the last century. When Native Americans were seen as an "obstacle" in westward expansion, film directors supported these views on screen. As society began to question the treatment of Native Americans and women, the film scripts responded to these changes. By looking at western films over the last 60 years, the correlation between societal attitudes and film plots has changed the views of Native Americans and women. The two have worked together to bring the portrayal of Native Americans from savage beasts to victims, and women from property to equals. In the 1930's Native Americans and women were viewed as inferior races. The films produced during the early part of the 20th century, particularly those starring John Wayne reflected these societal attitudes. The portrayal of minorities in Stagecoach and Fort Apache clearly reflect the views of society at that time. The depiction of the West is similar to that which is found in old history textbooks, em... ...th the first westward expansion and the oppression of women lasted until the 1950's. However, it took American film produces until the 1990's to create roles for these minorities that were equal to those of white males. The depiction of minorities in western films, particularly women and Native Americans, has made significant progress from the 1930's and this progress has trickled into the teaching of history, particularly western expansion. Textbooks that used to emphasis the triumph and dominance of the United States over Native Americans, are now explaining expansion with less pride and more guilt. Women who played significant roles in society used to be ignored by history books, and are now included in almost every chapter. The progressive movements made by the film industry and society are allowing for Americans to look at the west in a new, enlightened manner.

Accounting Martinez Corporation Essay

Martinez Company has decided to introduce a new product. The new product can be manufactured by either a capital-intensive method or a labor-intensive method. The manufacturing method will not affect the quality of the product. The estimated manufacturing costs by the two methods are as follows: Capital Labor Intensive Intensive Direct materials $5 per unit $5.50 per unit Direct labor $6 per unit $8.00 per unit Variable overhead $ 3 per unit $ 4.50 per unit Fixed manufacturing costs $ 2,508,000 $ 1,538,000 Martinez’s market research department has recommended an introductory unit sales price of $ 30. The incremental selling expenses are estimated to be $502,000 annually plus $2 for each unit sold regardless of manufacturing method. a. Calculate the estimated break-even point in annual unit sales of the new product if Martinez company uses the: 1. Capital – intensive manufacturing method 2. Labor – intensive manufacturing method b. Determine the annual unit sales volume at which Martinez Company would be indifferent between the two manufacturing methods. c. Explain the circumstance under which Martinez should employ each of the two manufacturing methods. Decision Making Across the Organization Managers that work for a company that sells goods and services to customers must have a good understanding of budgets planning to account for both fixed cost and variable costs. Making a decision within leadership of a company requires the management to know cost effectiveness, what price to sell the items, and the actual cost effectiveness of their product or service to ensure they are competitive within the market. There are many different  decisions that are made within a company and there are many different viewpoints from managers to make these decisions in order to be successful. The cost behavior analysis is the study of how specific costs of an item that is used within a company changes the levels of business activity. An example we can use is the American automotive maker General Motors. Looking at today’s vehicles and the items such as Bluetooth functions, DVD players, satellite radio and other amenities, prices have increased. About 6-7 years ago you could purchas e the same vehicle you are purchasing to day for about 10-20% less. Due to inflation, bank interest loans decreases and the amount of new technology that is added to a new vehicle prices have gone significantly higher. This could also be due to a rising economy and rising job market and bank loans being allowed to go from 60 months previously all the way to 82 months. In today’s market because of interest rates being lower customers are able to buy more expensive cars that are in their monthly price range of a loan versus the concern of the full price of the vehicle. In our exercise the Martinez Company had decided to introduce a new product. However, the new product can be manufactured by of two methods; either capital intensive method or the labor intensive method. Below are the solutions for the problems that were issued: A-1 Capital – intensive manufacturing method Selling price per unit = $30 Total variable cost per unit = $5 + $6 + $3 + $2 = $16 Total fixed cost = $2,508,000 + $502,000 = $3,010,000 Contribution margin per unit = $30 – $16 = $14 Break-even point (units) = $3,010,000 à · $14 = 215,000 units per year. A-2 Labor – intensive manufacturing method Selling price per unit = $30 Total variable cost per unit = $5.50 + $8 + $4.5 + $2 = $20 Total fixed cost = $1,538,000 + $502,000 = $2,040,000 Contribution margin per unit = $30 – $20 = $10 Break-even point (units) = $2,040,000 à · $10 = 204,000 units per year. B = ($3,010,000 – $2,040,000) / ($14 – $10) = 242,500 units per year. Capital Intensive methodLabor Intensive method Revenues$7,275,000$7,275,000 Direct materials 1,212,500 1,333,750 Direct labor 1,455,000 1,940,000 Variable overhead 727,500 1,091,250 Variable selling expenses 485,000 485,000 Contribution Margin$3,395,000$2,425,000 Fixed manufacturing costs 2,508,000 1,538,000 Fixed selling expenses 502,000 502,000 Net Income$385,000$385,000 The net income under both the manufacturing method is $385,000 when 242,500 units were sold that year. Therefore the Martinez Company would be indifferent or neutral between the two manufacturing methods at this level of annual sales. C. The Martinez Company should be employ the capital intensive manufacturing method if the units produced are identical in nature capital. They can also use the capital intensive manufacturing method if they want to be more accurate of production and a reduction in errors. This method can also reduce the average cost per unit by increasing the level of output or products sold. If the Marinez Company wanted to employ the labor intensive manufacturing method it should be employed when flexibility is key. If the products are meeting a different level of customer or consumer demands this would be the best method to use. This is also used when actual labors are involved with the production like a service versus a product and the employee can physically check the demand of the consumer and change the level of need as necessary. For products versus services the products can be customized from what a customer prefers or demands as well as feedback on production can occur. Reference Kimmel, P.D. Weydandt, J.J., and Kieso, D.E. (2011) accounting; Tools for business decision making (4th ed.). Hoboken NJ: John Wiley and Sons.

Margaret Sanger s The Argument For Teenage Mothers And...

Margaret Sanger’s main argument in her publication, â€Å"Margaret Sanger Seeks Pity for Teenage Mothers and Abstinent Couples,† is that the woman’s inability to be decisive in whether or not she will assume the role of motherhood is symbolic of slavery. Furthermore, Sanger maintains that denying women the freedom of choice essentially impedes their constitutional rights to life, liberty and the pursuit of happiness. These assertions are substantiated through a series of letters that are written to Sanger by mothers who are overwhelmed with anguish and dismay due to their prominent rate of unplanned pregnancies and the complications that ensue as a result. The common thread indicated in all of the letters is the pursuit of relief in the form of prevention. The series of correspondences also addresses the invariable plight of poverty, illness, fear, physiological defects, sexual servitude, and the lack of social enterprise, which all seem to be exacerbated by the immense number of unplanned pregnancies. Sanger subscribes to the belief that the woman’s right to control her body is the foundation of her human rights; and the freedom of choice is the stimulus to safer, healthier and happier lives. One writer discloses her struggle to efficiently care for her eight children on her husband’s minimal income of $1.oo per day. Her failure to adequately nurture her eight children and ensure their normal development is created by her inability to work outside of the home to

The Importance of Poetry in Literature - 1828 Words

Joe Patterson Com 200 Masterson December 11, 2006 The Importance of Poetry in Literature â€Å"Poetry may make us from time to time a little more aware of the deeper, unnamed feelings which form the substratum of our being, to which we rarely penetrate; for our lives are mostly a constant evasion of ourselves.† T.S. Eliot Poetry, just as in other literature contributes a major role in the development of many aspects of life. The utilization of poets and poetry can serve for many different positive purposes and effects on society. Poetry may supply an essential element in man growth such as building fresh, articulate vocabulary and reasoning skills. It also establishes intellectual connections, sometimes sparking insightful†¦show more content†¦Hughes’ work breaks the barrier of racism and discrimination and fills it with talent and hope for a prosperous, bright future for all mankind. The ties between genders can also be severed through poetry. Emily Dickinson (1830-1886), was a woman from Amherst, Massachusetts who composed over 1,800 poems in her life. Dickinson used a composite of her dismal life, broad imagination and the love of nature and surroundings to relate many of her personal thoughts and feelings on life, love, religion and family. Dickinson was honing her craft dur ing a time where women or their thoughts and opinions were not valued. Dickinson often personified the beautiful scenic aspects of life to create her own fun, telling works of art. She gave the seasons and otherwise â€Å"lifeless† objects recognizable personalities and traits that before were only seen by humans or animals. This allowed her readers to open up their imaginations to visualize the world in an unusual but feasible form. I know a place where Summer strives With such a practiced Frost, She--each year leads her Daisies back-- Recording briefly-- Lost.-- But when the South Wind stirs the Pools And struggles in the lanes, Her Heart misgives Her, for Her Vow, And she pours soft Refrains Into the lap of Adamant, And spices—and the dew-- That stiffens quietly to quartz Upon her amber shoe. -Emily Dickinson, â€Å"I Know aShow MoreRelatedThe Reflection Of Poetry : The Importance Of Poetic Literature2117 Words   |  9 PagesIn poetry, each word or line leaves you with an inclination to keep reading to grasp the message and emotion.   I think poetry has a loud voice and you can use poetry to prove a point.   The best part of reading poetry is exploring how the artist composes his thoughts that may leave the readers or audience with a sense of self-reform or with a voice. Poetic literature is an art that inclines the readers to grasp the meaning and the emotion of every word or lyric the artist has composed. In this researchRead More Youth And Poetry Essay742 Words   |  3 PagesYouth and Poetry nbsp;nbsp;nbsp;nbsp;nbsp;Poetry by definition is the art of writing that shows more imagination and deep feeling that ordinary speech. Poetry is a set of sensual words with deep meaning, but for some reason young people do not appreciate it. Hugh Maclennan states, quot;For without poetry these youths were poor.; He was referring to a group of teenagers he encountered, but this statement can be directed to the majority of youths today. Poetry is dead in our lives, and withoutRead MoreSpeech Is The Effective Form Of A Culture972 Words   |  4 Pages Speech is the effective form of a culture. Poetry enhances the effectiveness of speech if it didn’t then why do communication teachers do things like have you look outside the window and write a poem about what you see in class? Poetry helps you step outside the box be more creative it allows you the chance to speak and so does spoken word which is another form of poetry that I will discuss later in the essay. Poetry was very relevant during times like ancient Greece .If you mention theRead MoreThe Importance of Quran1703 Words   |  7 Pages301- Arabic Prose until end of 3rd Century Sally Al Nazer-36794 Essay Assignment The importance of the Quran in influencing the literary Arabic genres Quran is a very influential masterpiece in terms of religion, Islamic sciences and other Arab literary genres. In fact, Quran was not only restricted to spreading and prompting Arabic as a critical language to Muslims, but also Quran influenced the Arabic literature as we can highlight some differences between the pre Islamic and Islamic Arabic literaryRead MoreThematic Analysis Of The Novel Mrs. Dalloway And The Cannibalist Manifesto `` By Oswald De Andrade1471 Words   |  6 PagesThematic Concern in Modernist Literature The modernist literature or literary modernism traces its origin in the late 19th and early 20th centuries. It has its roots mainly in North America and Europe. It is characterized by various authors from various genres of literature with a self-conscious break with the conventional way of writing in prose, plays, and poetry. The major modernist works of Samuel Beckett’s, â€Å"Waiting for Godot,† poem by T. S. Eliot â€Å"The Waste Land,† the novel â€Å"Mrs. Dalloway†Read MoreAnalysis Of Basho s Poetry Matsuo Kinsaku And The Old Pond 1458 Words   |  6 Pages2017 Imagery in Basho’s Poetry Matsuo Kinsaku, or Basho, is a 17th century Japanese poet known for his haiku and similar haiku variations. He was born in Ueno, Japan in 1644 and died in Osaka, Japan in 1694. Basho was a son of a samurai and intended on becoming one himself until his lord passed away in 1666. Basho’s writing career began after his lord’s death and continued until his own death in 1694. Basho influenced literature the most through his unique haiku (Poetry Foundation). Three of hisRead MoreUrdu Language Urdu1727 Words   |  7 Pagesits development Urdu language also assumed various names like the term Urdu-e-Maullah meaning the exalted army which was given by Emperor Shah Jahan and the term Rekhta meaning scattered (with Persian words) which was coined by the scholars for Urdu poetry. History and Evolution of Urdu Language Urdu arose in the  contact  situation which developed from the invasions of the  Indian subcontinent  by  Turkic dynasties from the 11th century onwards, first as  Sultan Mahmud  of the  Ghaznavid empire  conqueredPunjab  inRead More Literature and Virtue in Sidneys Apology for Poetry Essay1197 Words   |  5 PagesLiterature and Virtue in Sidneys Apology for Poetry      Ã‚  Ã‚   In An Apology for Poetry Sir Philip Sidney attempts to reassert the fundamental importance of literature to society in general as well as to other creative and intellectual endeavors. Though Sidneys work does provide a synthesis (and in some cases an aberration) of much Greek and Roman literary theory, his argument aspires to go beyond an esoteric academic debate. Literature can teach and delight in a manner which other methodsRead MoreElizabethan Poetry Essay582 Words   |  3 Pagesthe Elizabethan age that England felt the complete effect of the Renaissance. There occurred a revival of the old and classical literature of Greece and Rome and this was manifested in the poetry of the age. The Elizabethan age was characterized by an extreme spirit of adventure, aestheticism and materialism which became the characteristic features of Elizabethan poetry. Many poets displayed their skill in versification during this time and England came to be called The Nest Of Singing Bird s. Read MoreHindi as a Language1451 Words   |  6 PagesHindi poetry took its form and since then it has been constantly modified. History of Hindi literature as a whole can be divided into four stages: Adikal (the Early Period), Bhaktikal (the Devotional Period), Ritikal (the Scholastic Period) and Adhunikkal (the Modern Period). Adikal- Adikal starts from the middle of the 10th century to the beginning of the 14th century. The poetry of this period has been divided into three categories Apabhramsha Poetry, Heroic Poetry and Miscellaneous Poetry. Apabhramsha

Protection of Intellectual Property Essay - 1030 Words

Protection of Intellectual Property Introduction There is a lot of controversy about intellectual property and its application to software. There are many difficult, fundamental questions that arise, such as exactly what aspects of a piece of software should be protected under copyright or patent. [5] Despite the fact that applying existing laws to software is not very straight-forward, some sort of legal protection for intellectual property is necessary, as it provides a significant amount of positive outcomes, which will be described further in this paper. We will argue that the legal protection for intellectual property is an ethical obligation from a rule utilitarian ethical framework because it promotes innovation and economic†¦show more content†¦[6] One of the most useful aspects of the legal protection of intellectual property is the drive towards innovation that it inspires. This is traditionally accomplished through a monetary incentive that is a result of the exclusivity granted by a copyright or patent. The potential of being granted the exclusive rights for the creation and distribution of a potentially new and useful idea or technology is what drives people to create new ideas in a capitalist society. [4] By copyrighting software, software developers are encouraged to create new and exciting software because they have, at the very least, a monetary incentive to benefit from their work. Finally, copywriting software allows the creator to determine how his software is to be used. For example, software copyright has enabled licenses like the General Public License, which allows anyone to use the software without restriction, but requires that any modification of the software be â€Å"shared openly like the original.â₠¬  [3] Clearly, the rights granted by legal protection of intellectual property have and will continue to promote innovation. The legal protection of intellectual property also promotes economic growth. The manufacturing industry, as well as the pharmaceutical and publishing industries are among many industries in the modernShow MoreRelatedProtection Of Intellectual Property Rights1320 Words   |  6 PagesThe Intellectual Property Department was put in place in 1990 to ensure some sort of protection when it comes to intellectual property rights. â€Å"Protection of intellectual property rights protects creativity. The efforts of writers, artists, designers, software programmers, inventors, and other talents need to be protected in order to create an environment where creativity can flourish and hard work can be rewarded.† (IP in Hong Kong, China). Hong Kong is full of creativity and innovation so thatRead MoreEssay on Intellectual Property Protection1208 Words   |  5 PagesIntellectual property protection has become increasingly popular in the last century. Many factors have probed interest in this area of the law. A few of those factors include musicians seeking protection of their musical talents through use of copyrights, companies seek to protect inventions of advanced production capabilities, companies create trademarks that differentiate their unique goods from competitors, and companies like Coca-Cola protect their undisclosed ingredients for their productsRead MoreThe Protection Of The Citizens Intellectual Property1500 Words   |  6 Pageswas 17th century philosopher John Locke who popularized the idea that the ideal government’s principle obligation was to protect the material property of its citizens, but perhaps just as important to the health of a nation, is the protection of the citizen’s intellectual property. Without the protection of intellectual property innovators and artists would have no rights to their creations, therefore no incentive to continue working on creating. To protect these men and women, lawmakers draftedRead MoreThe Ec onomics Of Intellectual Property Protection1398 Words   |  6 Pagesyears. These settlements are regulated by a specific office of the United Nations the World Intellectual Property Organization (WIPO). They normally require their signatories to take after national treatment in the insurance of IPRs (equivalent treatment of nationals and non-nationals) and encourage the enlistment of licensed innovation titles in remote purviews. The economics of intellectual property protection Why do governments stretch out lawful assurance to protected innovation? One can comprehensivelyRead MoreThe Protection Of The Citizens Intellectual Property2487 Words   |  10 PagesIt was 17th century philosopher John Locke who popularized the idea that the ideal government’s principle duty was to protect the material property of its citizens, but perhaps just as important to the health of a nation, is the protection of the citizen’s intellectual property. Without the protection of intellectual property innovators and artists would have no rights to their creations, therefore no incentive to create new works. To protect these men and women, lawmakers drafted some of the mostRead MoreLegal Protection And Intellectual Property Rights1175 Words   |  5 PagesIntellectual property is defined in the World Intellectual Property Organization (WIPO) as the creation of the mind. According to WIPO the work does not have to be literary in order to be protected. Names, image s, symbols, designs..etc. are all protected. Intellectual property rights are mentioned in article 27 of the universal human rights act that gives the inventors and creators to benefit from their work. Those rights are obtained through registering patents, trademarks, and copyrights. ThereRead MoreIntellectual Property Protection and Enforcement Essay1365 Words   |  6 PagesIntellectual property (IP) is defined as property that is developed through an intellectual and creative processes. Intellectual property falls under the category of property known as intangible rights, which includes patents (inventions of processes, machines, manufactures, and compositions of matter), copyrights (original artistic and literary works of), trademarks (commercial symbols), and trade secrets ((product formulas, patterns, designs). Intellectual property rights has a significant valueRead MoreWhat Type Of Intellectual Property Protection?1084 Words   |  5 Pagesregistered, remain in effect for a 10-year period, and have 10-year renewal options. The process of applying for patents, copyrights, and trademarks vary. Patent The first step in applying for a U.S. patent is to determine what type of intellectual property protection is required; for example a patent, copyright, trademark, or trade secret (USPTO Investor Resources, 2015). Additionally, you must determine if your invention is patentable and if so, what kind of patent you need. There are three typesRead MoreCopyright Laws and the Protection of Intellectual Properties922 Words   |  4 PagesCopyright laws are intended to protect the intellectual properties of writers, musicians, artists, and others. In order for a work to be copyrightable, it must be both tangible, or fixed, and original. There have been many changes made to copyright law throughout time, however, each change has been made in order to further protect a persons intellectual property. In order for a work be eligible to be copyrighted it must fall into one of seven tangible or fixed categories. These categories includeRead MoreCloud Computing And The Protection Of Intellectual Property1361 Words   |  6 Pagesnecessary in order to instill trust in the industry based on known parameters that include †¢ the use of critical equipment, †¢ management of critical data, †¢ respect for privacy, †¢ security and longevity of information, †¢ And the protection of intellectual property. Worldwide, both the public and private sectors have grown in their distrust and discomfort in the ability of companies to handle user data properly. Trust must be restored by defining a clear line between legitimate security concerns

Helath promotion free essay sample

Tobacco use is the leading cause of preventable death in Ireland with 5,500 smokers dying each year from tobacco related diseases. Moving towards a tobacco free society will reduce the number of premature deaths from tobacco and result in healthier, longer and better quality lives for many Irish people (HSE National service Plan 2012: 22) Introduction In this assignment I will endeavour to explain with reference to Beattiess model of health promotion, how health may be promoted within the context of a campaign against tobacco smoking amongst college students. The rationale for this is based on tatistics from the World Health organisation; Tobacco smoking kills six million people a year. tobacco users who die prematurely deprive their families of income, raise the cost of health care and hinder economic development (WHO 2012) According to the National Tobacco Control Office (2010), Smoking rates were highest among younger adults (18-44 years), reaching 30% in the 25-34 year old age group. We will write a custom essay sample on Helath promotion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Prevalence was lowest among the 65+ age group at 13. 5%. (http://www. otc. e/research. asp) To start the process of cessation and ultimate quitting one must understand the echanisms and motivations, which make individuals, start and stop smoking at some point. Social dynamics The habit of smoking by young people according to Ryan, McNamara Deasy (2006) is picked during the early or late teenage years. More often than not, it comes under the influence of peers or family members. Statistics show that 50% of all teenage smokers smoke because either or both of their guardians were smokers. Approximately 25% of them took this habit out of an admiration of an icon or role model in the society and the rest are hooked out of mere curiosity. This means that ny addiction, cigarette smoking include, comes as a result of external stimuli or influence. Therefore, the first step that health workers need to understand is the genesis of the smoking habit. Psychological dynamics The decision to smoke is ultimately a matter of choice. According to McKenzie, Pinger and Kotechi (2012), tobacco contains substances, which trigger the mind to produce dopamine and the nervous system to achieve pleasure. These substances act as relaxants because they suppress pressure and sustain the bodys stressful reactions albeit for a short term. Setting For this assignment, I propose to use a college setting and target cessation of smoking amongst students using Beatties model of health promotion. Health Promotion is any planned combination of educational, political, environmental, regulatory, or organizational mechanisms that support actions and conditions of living conducive to the health of individuals, groups and communities (McKenzie, Pinger Kotechi 2012, p. 32) Health promotion is the process of enabling people to increase control over, and to improve, their health. health promotion goes beyond healthy life-styles to well being WHO 1986) Health promotion is an integral part of the role of the nurse. A college nurse will need to use a variety of different approaches, including education, powers of persuasion and strategies in an attempt to promote on campus, a culture where healthy decisi ons about a smoke free lifestyle can be made. Beatties Health Promotion Model (1991 Model) Health promotion models are theoretical representations of real life situations that advocate for behaviour change and promotion of good health habits. Beatties model is one such health promotion model that enables individuals and societies to make ational choices about taking positive steps towards healthy living. Health issues brought about by smoking not only affect an individual but the environment around them such as the family, workplace and the wider society (Costello Hodgins, 2007). This four-part model gives us a framework to map and appraise different approaches that can be used to assist a group of students or an individual student to stop smoking. Beattie, A (1991) Gabe et al. P. 46 This model, as seen above, is made up of of four paradigms, presented on two axes. The four paradigms represent the different ways in which health can be encouraged hrough health persuasion, legislative action, personal counselling (individual) and community development (collective). According to Naidoo and Wills (2009), the two axes represent a mode of intervention which can be authoritative (a top down approach) or negotiated (a bottom up approach) and a focus of intervention which can be individual or collective. Employing this model as a college nurse will involve; Health Persuasion: Here the college nurse engages in persuading students to adopt healthier lifestyles. Thus an information campaign with posters around the college utlining the facts and risks of smoking would be employed. At this stage of persuasion information on diseases such as lung cancer, COPD, emphysema and other related conditions will be highlighted on campus in an effort to raise awareness and act to change the views students have about the consequences of their smoking. Thus, persuading students that quitting smoking would be beneficial to their long term health could be successful in promoting a healthier living style for them. Use of technology on campus through campaigns on college plasma screens will also provide additional information.